India’s Top 8 Bulk SMS Service Providers – 2025

Choosing the best bulk SMS provider in India can feel tricky. There are many companies out there, and all of them say they’re the best. So, how do you really know which one is right for your business?

To help you out, we tested over 22 services and spoke to real users. From that, we created this list of the top 8 bulk SMS service providers in India for 2025. Whether you run a small shop or a large enterprise, this guide will help you pick a service that’s trusted, easy to use, and built for fast, reliable communication.

Top 8 Bulk SMS Service Providers in India (2025)

• Shree Tripada
• Gupshup
• MSG91
• Exotel
• Infobip
• SMSCountry
• Route Mobile
• Kaleyra

1. Shree Tripada – Best Overall Bulk SMS Service Provider for All Business Types

Shree Tripada stands out as a versatile and reliable bulk SMS company that caters to businesses of all sizes. With more than 15 years of industry experience, they provide a platform that is both technically robust and user-friendly.

Their platform supports all major SMS types OTP, transactional, promotional, 2-way SMS, and even WhatsApp Business messaging and RCS messaging. It also integrates easily with tools like Excel, WordPress, and other APIs, making it a great choice for developers and non-tech users alike.

Getting started is very simple:

1. Sign up and verify your email
2. Choose how you want to send messages (website or API)
3. Add your sender ID and message template
4. Upload your contact list
5. Start sending your messages!

If you ever get stuck, the Shree Tripada support team is available 24/7 to help you — friendly, quick, and always ready.

Key Features

1. Bulk SMS (Transactional & Promotional)
2. Free DLT Support
3. WhatsApp Business API
4. RCS Messaging & Chatbots
5. 2-Way SMS & Voice Messaging
6. Multilingual Messaging
7. 24/7 Customer Support

Why Customers Love It:

Shree Tripada offers hassle-free DLT registration, expert onboarding support, and consistently high message delivery rates. Their in-house infrastructure ensures better control, faster message flow, and reliability, which is why they’re often chosen by resellers and direct brands alike.

2. Gupshup – Best for Cross-Platform Messaging

Gupshup is a cloud messaging platform known for enabling businesses to communicate across multiple channels including SMS, WhatsApp, Facebook Messenger, and Viber, all from one dashboard.

It offers tools for automated workflows, customer support messaging, and marketing communication. Gupshup’s real strength lies in its ability to create seamless omnichannel customer journeys, making it ideal for mid-sized to large businesses that operate across platforms.

Key Features

• Multi-channel messaging (SMS, WhatsApp, etc.)
• API integration for developers
• Unified inbox for cross-platform chat
• Chatbot development support
• Enterprise-ready infrastructure

Why Customers Love It:

With a clean interface, powerful automation, and wide channel support, Gupshup is perfect for businesses seeking to maintain consistent communication across all customer touchpoints.

3. MSG91 – Best for Smart Add-Ons and Tools

MSG91 is more than a traditional bulk SMS provider. It brings added value through tools like URL shortening, file hosting, and a self-service knowledge base app, features that help businesses create smarter campaigns and reduce support requests.

Its powerful link tracking, file sharing capabilities, and secure cloud hosting make MSG91 a strong contender for businesses looking to combine messaging with digital customer engagement.

Key Features

1. SMS with smart URL shorteners
2. File Hosting and Document Sharing
3. KnowledgeBase App for self-service
4. OTP, transactional & promotional SMS
5. Developer-friendly APIs

Why Customers Love It:

MSG91’s tools allow businesses to analyze performance, share branded links, and store documents securely,making it a solid option for tech-savvy teams that need more than just bulk messaging.

4. Exotel – Best for AI-Powered Customer Experience

Exotel is a powerful communications platform tailored for enterprise-grade voice and SMS APIs. It provides an AI-powered environment where businesses can handle calls, texts, emails, and social media, all from one place.

Exotel’s focus is on intelligent automation and personalized interactions, ideal for companies that need to manage large-scale customer engagement with minimal manual effort.

Key Features

1. Voice & SMS API for automation
2. Unified agent dashboard
3. AI tools for customer mood analysis
4. Seamless CRM and app integrations
5. Secure and scalable infrastructure

Why Customers Love It:

With its AI-driven platform, Exotel enables smarter conversations and faster resolutions, helping teams reduce effort while improving service quality.

5. Infobip – Best for Global Omnichannel Campaigns

Infobip is known for offering a comprehensive omnichannel platform that supports communication across SMS, email, WhatsApp, push notifications, and more, all within a unified interface.

Infobip helps businesses create highly personalized and automated customer journeys with simple drag-and-drop tools or full-scale API integrations, making it suitable for both marketers and developers.

Key Features

• Unified communication dashboard
• AI-powered message automation
• Multi-industry templates (finance, healthcare, etc.)
• Programmable APIs
• Built-in authentication (OTP, 2FA)

Why Customers Love It:

With global reach, bank-grade security, and custom messaging workflows, Infobip is a favorite among brands that need reliable, scalable, and personalized communication.

6. SMSCountry – Best for Software Integration & Customization

SMSCountry is a versatile messaging provider that brings SMS capabilities to your existing software stack. With integrations for Excel, CRMs, and even accounting tools like Tally, it’s built for businesses that want to automate communication without changing their current workflows.

Its support for 2-Way SMS, group messaging, and email-to-SMS functionality gives users full flexibility in how they connect with their customers.

Key Features

• Excel to SMS & CRM integrations
• 2-Way SMS support
• Tally SMS for finance updates
• Email to SMS gateway
• Secure and compliant platform

Why Customers Love It:

From sales teams to accounting departments, SMSCountry offers tailored solutions that help businesses save time and improve responsiveness across customer touchpoints.

7. Route Mobile – Best for Multichannel Enterprise Communication

Route Mobile delivers cutting-edge messaging technology with support for SMS, voice, email, and newer channels like RCS, WhatsApp, and Google Business Messages.

The platform focuses on helping businesses simplify customer engagement through a centralized communication hub, enabling quick updates, support tickets, and marketing campaigns.

Key Features

• Global SMS and voice messaging
• RCS & WhatsApp integration
• Google Maps and Business Messages
• Advanced analytics and reporting
• Fraud detection and secure delivery

Why Customers Love It:

Route Mobile helps reduce complexity by offering everything under one platform — ideal for businesses that want an omnichannel presence without tech headaches.

8. Kaleyra – Best for Advanced Campaign Automation & Secure Messaging

Kaleyra provides a feature-rich communication platform that enables businesses to send messages via SMS, WhatsApp, email, video, MMS, and more.

It’s known for its secure APIs, intelligent chatbot workflows, and global number provisioning, which make it suitable for large-scale campaigns and enterprise users who value security and compliance.

Key Features

• SMS, Email, WhatsApp & Video Messaging
• Flow Builder for drag-and-drop automation
• Smart IVR and call routing
• Global number services
• OTP verification & Direct Carrier Billing

Why Customers Love It:

Kaleyra’s platform is trusted by banks, e-commerce companies, and public services due to its robust features, data protection, and cross-channel flexibility.

How to Choose the Right Bulk SMS Provider for Your Business

Here are a few tips to help you make the right decision:

1. Fast and Reliable Delivery

Look for providers with a strong track record of delivering messages quickly, especially for critical use cases like OTPs.

2. National & Global Reach

Ensure the provider can deliver to all regions you operate in and can scale as your customer base grows.

3. Integration with Your Tools

Whether you use Excel, a CRM, or e-commerce platforms, your SMS service should plug into your workflow easily.

4. Data Privacy & Compliance

The provider must comply with TRAI regulations and offer secure, opt-in/opt-out systems for your customer communications.

Final Thoughts: Choose the SMS Partner That Grows With You

The Indian bulk SMS market is competitive and diverse, but the best provider for you will depend on your specific goals. Whether you need high-speed OTPs, omnichannel campaigns, or simple and affordable messaging, there’s a service here that fits your business.

• Try demos
• Test message delivery
• Check integration ease
• Plan for future scalability

Take your time to compare features and speak with each provider’s team if needed. A reliable bulk SMS partner can drastically improve how your business communicates and connects with customers.