Every business organization competing in a digital or physical marketplace requires an effective strategy to promote its services or products. Considering the rapidly evolving consumer behaviour, traditional marketing techniques such as video advertisements, banners, newspaper advertisements might not be ideal for some business organizations. Smartphone statistics indicate that an average person spends around 5 – 6 hours on their mobile phone. This is often the longest they spend on one activity other than work, during the day.
Since consumers are spending a large chunk of their time glued to their phones, it makes sense for business organizations to use this information to their advantage. Because of this, many top-tier organizations use promotional strategies that influence the consumer, with the help of their mobile phones that they spend a lot of time on. One of the most effective marketing techniques that are used today by several organizations is Bulk SMS.
The benefits of using Bulk SMS as a marketing strategy are:1. High View Rate:
People can miss a large hoarding while moving past a popular public place, but they can’t miss the headline of an SMS they receive. Most people at least have a glance at every message they receive.2. Saves time:
Every second is important if you are having a startup or any well-established business. So, with the bulk SMS service of Shree Tripada, you can save a lot of time and effort without affecting the outcome.3. Cost-Effective:
Bulk SMS is one of the most cost-effective ways of marketing for any business organization. If you compare it to other strategies, it is clearly the one that offers the highest return on investment.4. Personalized Advertisements:
SMS makes it easier for the advertiser to customize a short message that is more appropriate for the target customer, instead of a generic message sent to everyone. Personalized advertisements often result in a higher engagement ratio and greater conversion.5. Boosts Speed:
Sending an SMS is probably one of the fastest ways of communicating. Advertisers can use this to their advantage, and gain the attention of potential customers with just a few words. Customers don’t even have to read a lot to understand what is being communicated.6. Establishing Connection:
It always helps when business organizations can form a connection with their customers. Using SMS marketing, several business organizations send personalized messages on birthdays or other important days to build a connection with their customers and have a positive impact. This often leads to customer retention.
Bulk SMS is one of the most reliable elements of the marketing plan of any organization and has several advantages over other techniques. However, any business needs to find the right agency, with the right team to execute their Bulk SMS campaign. One such agency that offers reliable Bulk SMS services is Shree Tripada.
Shree Tripada is a fast-emerging organization that provides a range of IT Services to its customers worldwide.• Affordable Services:
We focus on providing affordable services that help our clients grow exponentially.• Experienced and Supremely Skilled:
We have a team of highly skilled professionals who are dedicated to providing high-quality solutions, customized for the very specific needs of our customers.• Focus on Quality:
We aim to create the best possible IT solutions for our customers using state of the art technology and provide constant support to maintain the effectiveness of the solution.